Calico Sells, Part 3: It’s Beagles All The Way Down!

I said I’d post more photos of all the products I found in Petco using images of a calico or a tricolor dog or other critter, so here they are.

I guessed that about about 50% of the products for dogs use a tricolor dog. And out of that 50%, about 80% are images of beagles (if that makes sense!).

Since I can’t upload photos of 50% of the products for dogs that Petco carries, I’ll just share these. I’m short- changing the beagles just so I can show some other cute tricolor dog photos.

I’m also doing that because I live with a beagle (very trying sometimes) who happens to be the handsomest beagle alive (I’ve got the pix to prove it), so why post photos of beagles who aren’t as cute as mine!


Calico Sells, Part 2

Here are the rest of the cat-related products using a calico’s image at my local Petco.

The first photo is of a birthday card featuring a calico Persian blowing a small bubble . . . unless that little pink blob is the cat’s tongue!

Callie’s food is at the bottom. Now please don’t write and tell me what an inferior food it is. They already told me that at the Centinela Feed near me, so I tried her on a food with higher quality ingredients–less grain and more meat, etc. Well, she got progressively sicker, and then with diarrhea, so it was back to what she was used to. She almost never has hairballs either, and this is one hairy cat, so it lives up to the advertising!

Calico Sells!

When I went to Petco yesterday to buy Callie’s food, I saw for the first time that her Iams cat food has a calico pictured on the bag.

I wondered if this had been a subconscious influence on why I bought that particular “Hairball Control” version of the food. I wondered how often a calico’s image was used to push a product. I wondered if tricolor dogs were common in marketing dog food and supplies as well.

And of course there are the fish and the rodents! I decided to take a photo of every item for sale in my local Petco that featured a calico cat, or a tricolor dog or rodent on its packaging.

I suppose the pet food and products industry could tell me exactly how much calico or tricolor is worth in sales, but that’s not a research area of mine!

My amateur marketing study makes me think the industry thinks it’s worth about 30% of the cat market share, 50% of the dog market share, and yes, 85% of the guinea pig/hamster part of the pie!

Here are the first five products featuring calico cats.